Memes

In the past few months I really started to notice just how popular memes have become. Memes as the article suggests, provides instant gratification to the reader. This is accomplished in two ways.  The first way is by shedding light on a problem or a situation many people have endured and showing typical reaction to them. This is often humorous to the reader if the situation is relatable. 

Memes also provide insight to popular themes and issues in society, providing a simple and obvious answer to it. For example this is a meme that was posted on my Facebook newsfeed this morning.

The point of creating and distributing a meme is to entertain the audience but also to serve as  a form of social commentary. The article suggests that because these images are easily digested by the reader, these will be  preferred over longer forms of text. I do think that these will continue to grow in popularity because they are able to provide a quick analyses of a topic where the main message is easily understood,  but I don't think that they will be preferred. Each of these forms are suitable in certain environments, memes are preferred where you are trying to get your point across as quickly as possible such as for Facebook, and Twitter. Where text is preferred for cites that require a more in depth explanation such as newspapers, research institutions and governments.