The main purpose of this form of communication is to entertain. I have viewed sites such as 9GAG; each time was usually to distract myself from doing something more productive, to numb my brain with mindless entertainment for a while. Although I think that memes are generally meant to entertain, I find that I only find a meme that truly entertains me about half of the time. 
Like the most interesting man in the world meme, I feel that people themselves are trying to be the most interesting in the world; whether it is because they are creating new memes themselves, or sharing the ones they've found with friends on social media sites. Although they are so entertaining, memes are not a useful form of social media. They add nothing to society besides an occasional chuckle between friends or alone at your desk during work. I don't see the creation of memes ending anytime soon, but that it okay because what's wrong with entertainment?
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